Investor updates: a simple template

Regular updates are one of the simplest habits that set strong founders apart. Investors who hear from you every month trust you more, help more, and are more likely to invest again. Send them also to potential investors who said 'not yet'.

The template

1. 1
   SummaryTwo or three sentences: how the month went, honestly.
2. 2
   Key numbersThe same 3–5 metrics every month (revenue, customers, growth, burn, runway), with last month for comparison.
3. 3
   WinsBig customers, launches, hires, partnerships.
4. 4
   ChallengesWhat's not working and what you're doing about it.
5. 5
   AsksOne to three specific requests: an introduction, a hire, advice on a problem.
6. 6
   ThanksName the people who helped last month.

Rules

• Same day every month, even when the news is bad. Especially when the news is bad.
• Short: readable in two minutes.
• Consistent metrics, so trends are visible.
• Specific asks: 'an intro to the head of logistics at a mid-sized retailer' gets results; 'any help' doesn't.