The one-page pitch and pitch deck outline

Investors see hundreds of decks. Clear beats clever. Your goal is to make them understand what you do in 30 seconds, and want a meeting to learn more.

The one-page pitch

• One sentence: what you do and for whom.
• The problem, with a concrete example.
• Your solution and why it's better.
• Traction: the best numbers you have.
• Team: why you.
• The ask: how much you're raising and what it gets you.
• Contact details.

The deck, slide by slide

1. 1
   TitleName, one-line description, contact.
2. 2
   ProblemWho has it and how painful it is. Use a real story or number.
3. 3
   SolutionWhat you built and how it solves the problem. Screenshots beat descriptions.
4. 4
   Why nowWhat changed that makes this possible or necessary today.
5. 5
   MarketBottom-up size: number of customers × price.
6. 6
   ProductHow it works, in three or four images.
7. 7
   TractionUsers, revenue, growth, pilots, letters of intent. A chart that goes up and to the right.
8. 8
   Business modelWho pays, how much, and how often.
9. 9
   CompetitionWho else solves this and why you win. Never say you have no competitors.
10. 10
    TeamFounders and key people, and what makes them right for this.
11. 11
    The askAmount, what it's for, and the milestones it reaches.

Design rules

• One idea per slide, large text, few words.
• Send a PDF, not an editable file.
• Keep a longer version with details for later meetings.